The 12 month sponsorship signals both Limitless’ increased investment in TV advertising over the last 12 months and strategic view that a hugely relevant, high-profile partnership will significantly accelerate national brand awareness, traffic and sales for BestHeating.
With HGTV’s monthly reach in excess of five million viewers who are hugely passionate about the home, the sponsorship enables the brand to access a range of interiors programming and be at the heart of the perfect contextual environment.
The sponsorship also plays to the company’s wider goal to elevate the radiator and heating category as a whole.
LDG wants to encourage home interior audiences to broaden their imagination and think beyond standard white convector design radiators, by waking up to the vast array of styles, colours and designs available to both heat and transform the home.
Channel marketing agency Boutique brokered the sponsorship deal with 4Sales for Burnley-based Limitless Digital Group as part of the ongoing media buying and planning strategy for both its BestHeating and Big Bathroom Shop brands.
Steve Cunliffe, managing director at Limitless Digital Group, commented: “We’ve seen through our partnership with Boutique how TV advertising has really propelled our BestHeating business forward over the last 12-18 months.
“This unique channel sponsorship with HGTV cements the brand within a highly relevant TV programming schedule and puts us at the forefront of a hugely engaged audience with a love for all things home and garden. We also see it as playing a big role in increasing awareness of the wider category and changing perception around the wealth of radiator designs and styles available.”
Katie Coteman, VP, Advertising and Partnerships at Discovery, said: “We’re extremely excited to team up with BestHeating, the new official HGTV sponsor. This partnership will get the brand closer to its passionate audience at the heart of home transformations.”
Boutique managing director, Simon Bollon, added: “The sponsorship with HGTV is a significant development for BestHeating and something we’re proud and excited to have been part of. We see the fundamental business benefits TV brings to the brand and view this strategic partnership with such a uniquely relevant channel as the next step in supporting the client’s growth ambitions.”
*Sponsorship commences on August 2nd, 2021
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