Selecting Adapt’s Managed Hybrid Cloud

Limitless Digital Group (formerly Trueshopping Group), a leading digital retailer, has selected managed cloud service provider Adapt to help advance its eCommerce capabilities in line with ambitious growth plans.

Infrastructure, applications and services needed to be re-provisioned to support future development, enabling them to grow with the business and empowering Limitless Digital Group to deliver a first class digital customer experience.

The retailer also wanted the ability to improve customer interaction, collecting and utilising data assets more intelligently to maximise revenue opportunities.

Limitless Digital Group’s principal objective was to create a partnership with a managed cloud provider that would keep their applications and workloads optimally deployed and deliver scale on tap as the business changes.

The new solution will initially see CRM capability delivered via Adapt’s own private cloud, with the retailer’s Magento eCommerce platform better suited to the natural webscale of Amazon’s AWS cloud.

Over the lifespan of the relationship, Limitless Digital Group will also be free to move their applications and workloads between cloud platforms to give them ongoing flexibility as their business expands, based on budget and application performance priorities.

Peter Lilley, CEO at Limitless Digital Group explained:

“Our objective is to ensure that we deliver a compelling, engaging digital retail experience for our customers which will scale as we grow.”

“Adapt’s cloud expertise, particularly around AWS, has allowed us to locate our revenue generating and business-critical applications and workloads on platforms best suited to their natural characteristics. Being able to blend the AWS and Adapt clouds in this way is an enormous advantage for us in terms of efficiency and performance. ”

Stewart Smythe, CEO at Adapt commented:

“Limitless Digital Group’s partnership strategy is about both technology and service needs – in addition to the technical shopping list, they were looking for a flexible but structured approach to collaboration from a partner who could really deliver and manage the entire service end-to-end. It’s a great fit culturally for us too – we love helping progressive, innovative customers like Limitless Digital Group really exploit agile technology platforms like AWS for business advantage. This hybrid solution will allow their entire IT team to focus on enhancement projects which deliver real value as the business continues to move forward at pace.”

About Limitless Digital Group

Limitless Digital Group is a multi-territory and multi-brand pure play digital retailer, primarily targeting the B2C market segment. The company focuses on three main categories; Bathroom, Heating and LED & Solar and directly sources the vast majority of the products it retails.

The company markets its products and brands into 9 countries and in 6 languages via 13 websites. Territories include the UK, Ireland, USA, Germany, France, Netherlands, Italy, & Spain.

Based in Lancashire, UK, Limitless Digital Group was founded in 2004 and previously traded as the Trueshopping Group.

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