LIMITLESS DIGITAL LAUNCHES ITS FIRST NATIONAL TV CAMPAIGN TO CHANGE CONSUMER PERCEPTIONS
Limitless Digital Group has invested in its first ever national TV campaign to accelerate the growth of our core heating e-commerce brand – BestHeating – and change consumer perceptions around the much-forgotten radiator.
The TV commercial for our flagship designer radiator and home heating brand will air from October (26th) through to December on Channel 4, More4, Film4 and video on demand (VOD).
The advert aims to encourage home interior audiences to broaden their imagination and think beyond standard white radiators, by waking up to the vast array of styles, colours and designs available to both heat and transform the home.
Underpinning the ad will be the aim to grow increased brand awareness, traffic and sales for BestHeating.com after what has been a very healthy trading period for our core heating brand.
A Mountain Of Marketing & Promotion
In support of this new national campaign, LDG’s design & marketing teams have created a range of additional assets to ensure all BestHeating brand touchpoints feature the “habitat” concept.
From the creation of a new website landing page, to several social media, print and Advice Centre assets, the “Transform Your Habitat” campaign has been the largest and most labour intensive marketing campaign undertaken by Limitless Digital, to date.
An Exciting Time For BestHeating
To see BestHeating featuring so prominently in design magazines and on television, is an exciting time for the brand and for everyone at Limitless Digital Group.
In the midst of a global pandemic that has changed the lives of so many people, having everyone pulling together at such a difficult time has been incredible.
To now see our flagship heating brand make its way onto the screens of the nation is something to be celebrated and enjoyed by everyone at the company – and without your hard work and dedication it simply wouldn’t have been possible!