BestHeating reveals stylish rebrand and advertising campaign to make radiators ‘cooler’

Designer radiator specialist BestHeating has revealed its stylish rebrand and new TV campaign that champions radiators as modern art features.

The rebrand puts radiators at the centre of the conversation with new messaging, website, TV campaign, digital advertising and logo. BestHeating worked with branding agency 10 Associates on every aspect of the rebrand and has a creative positioning of ‘heating, made cooler’, built around the idea that radiators should be a central part of your interior design aesthetic, so beautiful and well-designed they could indeed be seen as pieces of art.

Representing the second time BestHeating has been on TV, the ad tells the story of a couple in a gallery admiring the pieces of art as they walk through, before stopping to marvel at a bright orange radiator. It is soon pointed out that they are mistakenly looking at a radiator which leaves them in awe.

The ad has launched on Channel 4, ITV and Sky through channel agency Boutique, and is married with new VOD, outdoor, digital and inserts ads. Owner of BestHeating, Limitless Digital Group, has had a record year in 2021 with revenue growing 39% year on year,  and recently launched its first-of-its-kind augmented reality function onsite to allow customers to virtually position radiators in their homes without the need for an app.

BestHeating logo

Steve Cunliffe, managing director at Limitless Digital Group comments: “We are thrilled to have launched our BestHeating rebrand and new TV campaign at what is an exciting time for the business and the heating industry. Following a period of strong growth, it feels like the perfect time for a new era.

“The TV campaign shows customers how stunning radiators can be, and how far the industry has come since standard white box heating systems. We would like to thank all our partners who have played a part in bringing this to life and look forward to BestHeating’s future at the forefront of the market.” Reece Pritchard, account manager at 10 Associates said: “It has been a joy working on this project. We took the team at BestHeating through our Brandschool® process and they embraced a braver approach to their brand world, and the end result, just like their radiators is beautiful as well as functional. The 10 team are super proud of this piece of work.”

Limitless Digital Group Partners With Furdeco

Limitless Digital Group have joined in partnership with Furdeco 2 person home deliveries

Combining over 30 years of home delivery, IT and customer service experience, Furdeco are a leading 2 person home delivery solutions provider.

Based in Birmingham, West Midlands, Furdeco’s expert delivery teams understand the value of the products they deliver and will continue to ensure that all deliveries from our flagship heating & bathroom websites are fulfilled with the highest levels of professionalism and care.

Tim Wright, Limitless Digital Group Operations Director, said:

Limitless Digital Group had been looking for a reliable and cost effective 2-person delivery service for the delivery of its larger and heavier products for over two years, mainly in response to feedback from customers who were unhappy with kerbside pallet deliveries, having to lift heavy items into their houses and then having to dispose of the remaining pallets.

We had approached and trialled two other 2-person delivery companies but were not completely satisfied with either the service or the reporting they offered.

Whilst we wanted to offer our customers the option of choosing a 2-person ‘Room of Choice’ delivery service as a paid service, we also wanted to provide a 2-person delivery as part of our standard ‘free’ delivery option.

We had not heard of Furdeco before they approached us, however, we were pleased that Furdeco’s customer focused values aligned with our own.  We were even more impressed when Furdeco was responsive to our requirements and developed a 2-person ‘over the threshold’ service as an added addition to their full white glove, room of choice offering.

Tim Wright - Operations General Manager
Limitless Digital Group

After a successful pilot, Furdeco now deliver about 3,000 orders a month for us. We have seen a significant reduction in damaged and delayed deliveries since switching, and I am pleased to say that we are receiving more 5-star customer reviews following a Furdeco delivery.

Our Customer Experience team are delighted with the transparency of the Furdeco portal, which enables them to be proactive when issues arise.  They also like being able to run service reports as and when they wish. They enjoy the direct support from our Furdeco account manager and service manager should they need to discuss specific deliveries in more detail.

Needless to say, everyone at Limitless Digital Group is excited about this new partnership with Furdeco and are certain that they will help us to continue providing the best B2C digital retail experience – from our websites to your door.

#BeLimitless Unveiled As HGTV’s Official Channel Sponsor

Limitless Digital Group’s designer radiator and home heating brand, is aiming to further increase its market position, by becoming the official channel sponsor of Discovery’s Home & Garden Television (HGTV).

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